Project A – Dong Shan Lao E

Brand story

Founded in 1992 by a dedicated farmer-turned-entrepreneur from Dongshan Town, Jiangning District, his food business has grown into a local treasure. Specializing in traditional dishes that showcase the rich cultural heritage and regional flavours, taking pride in the Specialty Dishes that have become beloved by the local community.

Project B – Puppy Paws Café

A simplified side profile of a puppy featuring pink-filled ears, a brown circular nose, and a playful tongue licking the cup rim. The rounded handwritten logotype "Puppy Paws Café" replaces the letter "o" with a paw print icon.
The paw print serves as a key brand element, extendable across cup sleeves, lids, and merchandise (e.g., paw-shaped coasters).

Colour Palette & Meaning

Sky Blue – Symbolizes loyalty and carefree nature—evoking freshness and trust (reflecting coffee purity).

Cherry Blossom Pink – Represents softness and sweetness—mimicking the tender texture of a puppy’s paw pad.

Accent Contrast – Creates a lively, youthful tone ideal for social media visibility.

Supporting Colours

Cream White (#FFF9F2) – Adds warmth and depth as a background or packaging color.

Chocolate Brown (#7B3F00) – Grounds the design, reinforcing coffee’s identity and balancing sweetness.

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